I created Xeva Beauty because I believe makeup should feel like freedom. A way to show up as whoever you want, however you want. No rules, no pressure, no compromise.

For most of my life, I used makeup as a mask. A way to fit in. A way to be understood in a world that didn’t always see me clearly. But over the past six years, something shifted. Makeup became something sacred - a tool of self-love, a ritual of becoming. Not to hide who I am, but to celebrate her.

Xeva is born from that evolution. From that soul-deep transformation. It’s makeup that empowers you to express all of your selves: the bold, the soft, the loud, the minimal, the glam, the undone. It’s for you.

We’re proudly vegan, cruelty-free, and clean. But more than that, we’re intentional. Every formula is crafted to elevate, not overwhelm. To give you that Lana Del Rey "Chemtrails over the country club" kind of beauty: dreamy, powerful, and unapologetically yours.

This isn’t just makeup. This is Xeva. We're just getting started and I’m so glad you’re here.